deCarta shows MapSearch for Samsung bada at Mobile World Congress
Barcelona, Spain - February 15, 2010 - deCarta, the leading provider for location software and services, will be demonstrating bada MapSearch on Samsung Smartphones running the new bada operating system during the 2010 Mobile World Congress. bada MapSearch utilizes the mapping, local search and routing services that will be available to application developers through the Samsung bada Application Programming Interface (API). bada is Samsung's next generation platform for mobile internet services.
As competition among handset manufacturers grows, these companies are recognizing the need to have a default mapping and local search application available on their devices. The capabilities of displaying a map, searching for addresses and POIs and getting routes to those locations have now become a standard part of every Smartphone device.
bada MapSearch (a free to consumer application) delivers an unparalleled experience, providing verified, accurate POI information from the leading information and directory sources from around the world. bada MapSearch has greater utility than other mapping services such as Google Mobile Maps due to unique features such as deCarta?s patent pending NavSearch technology, which presents users with more relevant search results along a calculated route and eliminates useless results. deCarta?s MapSearch technology has become the solution for Mobile Operators worldwide such as T-Mobile and Telstra and by leading mobile technology companies such as Opera.
"Users of mobile handsets now expect to be able to instantly click a map icon on their mobile phone to find places, search for critical points of interest and get directions. And we believe that this experience can be improved through the advanced geospatial technology that deCarta offers," Said J. Kim Fennell, CEO and President of deCarta. "deCarta is pleased to be cooperating with Samsung to develop a differentiated product for bada users and we think its a blueprint for the mobile market going forward."
The bada MapSearch application can be seen in Samsung's showcase at Mobile World Congress, located in Hall 8, Stand 8b 169. Alternately, MapSearch will be on display at deCarta's stand in Hall 7, 7E62. For more information about MapSearch or to see a demonstration at Mobile World Congress, send a message to mzipse@decarta.com.
About deCarta
deCarta is the leading independent geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications. The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, enterprise fleet and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers, service providers, and mobile handset OEMS who seek to leverage deCarta's unique strengths of server-side, wireless LBS and Search expertise, and also want the flexibility to customize LBS offerings and self-brand. Some of deCarta's customers and technology partners include Appello, ATX, AutoTrader.co.uk, Ford, FullPower, Gearworks, General Motors OnStar, Hotels.com, INRIX, LG electronics, Local Matters, loopt, Maps.com, Multimap, NAVTEQ, Networks In Motion, Opera, T-Mobile, Samsung, Tele Atlas, Verizon and WHERE. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany, the Netherlands and China. www.decarta.com.
Michele Zipse (US)
Manager, Marketing Communications deCarta
Tel: +1 415-398-0580
email: mzipse@decarta.com
Amanda Slayton-Joslin/
Charlotte Priest
Honcho PR
Tel: +44 (0) 7774 601059
email: amanda@honchopr.com
email: charlotte@honchopr.com
For press related inquiries about deCarta please email pr@decarta.com.