Personal Navigation (PNAV)

Rapid Growth Brings Broad Market Opportunity

The global personal navigation device (PND) market is experiencing tremendous growth. As the cost of the devices have reduced and functionality has increased, consumer awareness of and desire for PNDs has grown exponentially.

According to the latest figures from industry analyst firm Canalys, the global market sold 39 million devices in 2007 (up 132% from 2006). Similarly, ABI Research forecasts shipments of navigation devices worldwide will continue to increase from 2007 to 2012, with a compound annual growth rate (CAGR) of 22.5%.

In this fast-moving market, eclipsing development-to-delivery time is crucial.

deCarta enables manufacturers of PNDs and smartphones to bring a custom-branded navigation application to market quickly and with minimal development time.

As competition drives the need for product differentiation and fast time-to-market, deCarta's navigation solutions deliver to manufacturers a fully-featured product that can be used as-delivered, or customized to reflect a unique look that reinforces the manufacturer's brand identity.

deCarta's turn-key Navigation Application, Navigation SDK and Drill Down Server platform provide an entire suite of comprehensive capabilities that PND and smartphone developers can leverage to capture this explosive market with maximum efficiency and a streamlined migration path for stand-alone to connected personal navigation devices.

deCarta; the hub of real-time, two-way Connected Navigation services.

Combining the company's core server-side geospatial technology and expertise, specialized navigation application solutions and key partner relationships with LBS value-chain providers, deCarta is uniquely positioned to deliver the next-generation platform for real-time, two-way Connected Navigation services.

With deCarta as the platform and service hub, these foundation technologies and services include GPS and wireless communications hardware, dynamic data, Internet search and telecom infrastructure. Seamlessly united, it presents an impressive and comprehensive reference architecture for PND and handset manufacturers, ODMs, carriers and consumer electronics brands.