Starts |
Ends |
Business Track |
Technical Track I:Mobile Focus |
Technical Track II:
CNAV/PNAV Focus |
Day 1: Wednesday, October 22nd |
| 9:00 am |
4:00 pm |
This is ultimate application development productivity; Spend a day working with the deCarta mapping APIs. Leave the workshop with a working mobile and web application! How cool is that?! The class is fast-paced and focuses on the integration of the deCarta mapping APIs (JavaScript, Web Services and J2ME) into the shell of a sample application. Working knowledge of Java, web services and JavaScript strongly suggested. Bring your laptop! Developer's Workshop, Cathedral Hill Room
Introduction to Building Web and Mobile Applications |
| 6:00 pm |
7:30 pm |
Welcome Reception, Spa Terrace |
|
Day 2: Thursday, October 23rd |
| 7:30 am |
5:00 pm |
Registration & Information Desk Open, Grand Ballroom Foyer |
| 7:30 am |
4:30 pm |
Sponsor Exhibits, Grand Ballroom Foyer |
| 7:30 am |
8:15 am |
Continental Breakfast, Grand Ballroom Foyer |
| 8:15 am |
8:30 am |
devCON´08 Welcome Message, Grand Ballrooms A & B
Marc Prioleau, Vice President |
| 8:30 am |
9:00 am |
deCarta Executive Presentation, Grand Ballrooms A & B
J. Kim Fennell, President and CEO |
| 9:00 am |
9:45 am |
Keynote Address, Grand Ballrooms A & B
Danny Stillion, Design Director, IDEO |
| 9:45 am |
10:15 am |
Break, Grand Ballroom Foyer |
| 10:15 am |
10:45 am |
If Location is the "Big Deal" this year, what will it take to make it a reality? Or will be it be another year of waiting for next year? A look across the mobile markets to access not only the things that are working but the challenges that need to be overcome to finally fulfill the promise of the location market.
Presenter: Marc Prioleau, VP Marketing & Business Development, deCarta
Integrating LBS into the Mobile Market
What Will It Take?
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Sponsor Presentation
NAVTEQ |
NavSDK, WLNA, Nav.NETand CNAV Oh My! In this session, we´ll ´navigate´ (pun intended) through deCarta´s product offerings for navigation. deCarta has a broad selection of comprehensive navigation solutions and we´ll go through some specific ´best-fit´ use cases for each technology while outlining the benefits of each for a given set of functional requirements. This session provides you with a great foundation for further exploration of the particular technology that works for you.Overview of Navigation Technology
|
| 10:50 am |
11:35 am |
"From Chic to Geek"
Industry veterans and technologists square off in a moderated panel discussion on how to properly location-enable advertising campaigns. What will work, what won't and who needs to do what?Location-based Advertising Panel
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Learn all about deCarta´s newly released "deCarta Mobile" LBS platform, powered by Drill Down Server. We´ll walk you through all of the functionality exposed by the open source code (yes, open source code!) and demo the sample reference application freely available on deCarta´s Developer Zone, and help you jump start your LBS development. Don´t miss out on this opportunity to meet the team responsible for the industry´s first complete J2ME LBS API. Is that enough acronyms for you?
Mobile Clients
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This session introduces deCarta´s Connected Navigation (CNAV) Service, a turn-key solution that connects PNDs with dynamic content and services, such as real-time and predictive traffic, gas prices and local search; providing users with highly valuable information. CNAV-enabled devices command a premium price, generate ongoing revenue, increase customer satisfaction and loyalty, and very importantly, decisively overcome product commoditization.
Developers will learn how they can utilize their existing navigation platform or deCarta´s White-Label Navigation Application with deCarta´s CNAV services to develop and deploy a state-of-the-art, carrier-grade solution in record time.
CNAV Architecture & Services
|
| 11:40 am |
12:15 pm |
Congratulations! You've been selected by a carrier! Now what? Key representatives from GearWorks and Appello will share their history on the good, the bad and the ugly on getting their mobile applications launched in today's environment and how deCarta technology allowed them to better design and navigate through this effort.
Presenters:
Rasmus Ahlberg, Appello
Rob Juncker, GearWorks
Lessons Learned
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Everything you need to produce LBS applications, lightning-fast, using the deCarta Mapping APIs, in just a half an hour. This is a no-nonsense, step-by-step approach to getting your location application off the ground. Laptops and notepads encouraged.
Web Portal Clients
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Learn how deCarta´s Communication API is used by client device applications to interact with deCarta´s Connected Navigation (CNAV) services. The API reduces development time, reduces data costs and increases throughput with DGCP protocol, and offers TCP and UDP to communicate with a connected web service.
The API is available for deCarta´s WLNA, NavSDK and Nav.Net products, as well as non-deCarta clients and embedded devices running on an embedded platform.
CNAV Communication API
|
| 12:15 pm |
1:15 pm |
Networking Lunch
(Find your next customer, partner, VC, killer application, technology hint, job...) |
| 1:15 pm |
1:45 pm |
Connected navigation promises differentiation and new services models. However, despite the hype, few systems are out on the market. Launching a connected navigation service involves a lot of moving pieces. Learn what to expect and how to be successful from people who have already delivered. What's the process? What was unexpected? What to watch out for. Miss this session and you might miss some critical pieces to a complex puzzle.
Panel:
Centerion - Wade Huber, Director, Business Development
deCarta - Don Weigel, Vice President, Product Development
Jasper Wireless - Scott Barkley, VP Products
Connected Navigation
Value Chain Panel |
New to deCarta web services technology and want to learn more? Then you´re invited to take a tour of deCarta´s software products.
It´s a comprehensive and powerful suite of web-based XML, Java, JavaScript API and J2ME tools, all leveraging deCarta´s high-performance Drill Down Server (DDS) as the processing engine to handle map images, geocoding, route computation and much more.
We will take a close look at all the big functional pieces and see how they fit together, allowing our customers and developers to build award-winning LBS applications. We´ll also talk about the deCarta devZone, our free web-based sandbox that let´s you try out web services immediately.
deCarta´s Web Services can be deployed by users at their own site, or you can leave the driving to us and utilize deCarta´s Hosted Web Services (HWS) to handle all aspects of hardware and software configuration and maintenance operations.
Overview of Server Technology |
Learn about the power and scope of the application programming interfaces provided by NavSDK. We´ll delve into the native habitat of the NavSDK. Specifics of the framework used for developing applications, map rendering, vehicle positioning, and guidance will be covered with simple code examples. Attendees will gain a significant and high-level working understanding of NavSDK programming model and know where to look for more detailed answers.Technical Overview of deCarta's Navigation SDK; Putting it to work
|
| 1:50 pm |
2:20 pm |
Three successful application developers will demonstrate their applications and explain how they utilized deCarta technology to extend their application's key features and speeds.
Product Showcase |
Did you ever wonder about all of the deCarta data offerings, and wanted to make sense of it all? What is RMF? What are spatial keys? Why is it better? Here´s your chance to see for yourself.
In this session, you´ll learn how deCarta is able to incorporate many proprietary formats vendor into our products through the use of the Uniform Data Model, or UDM for short. You´ll see the advantages and disadvantages of using RMF or a RDBMS. At the end of the session, a live demo will be shown to show how easy it is to translate a whole new data set with our deCarta Map Customizer (dMC).
Data and Integrating your Content
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This session introduces the White-Label Navigation Application (WLNA) offering in deCarta´s "product stack". We´ll go through some of the options to customize the application to reflect your brand through look, feel, sound and voice. This includes changes to: colors, style, level of detail of 2D and 2.5D perspective maps, colors of buttons, controls, background, configure/custom splash and landing screens, icons (vehicle, origin, destination, waypoint, POIs, button and control icons), recorded voice prompts (celebrity voice talent) and choice of text-to-speech engine supplier. You´ll be out of control with all of the control we give you!
Lookin' Good! Customizing Your Navigation Application
|
| 2:25 pm |
3:00 pm |
The last year has been a year of unprecedented progress for the location industry; acquisitions, new phone platforms and increasing use of maps and location data across all markets. It´s also been a year of emerging trends in location-based applications as established companies grow their footprints and newcomers bring new ideas. But as the global economic situation gets more cloudy, will these trends stop short or will they survive? deCarta President and CEO, Kim Fennell leads a panel of venture capitalists and industry analysts to get their opinion and perspective on LBS. What lies ahead for the industry?Venture Capital Panel
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deCarta´s patented spatial indexing method is part of the reason for the performance and scalability of software using RMF. Software for handling spatial data can be made more efficient by using deCarta´s spatial keying technology in conjunction with external databases even in cases when using Rich Map Format may not be appropriate. We will discuss how and when this spatial keying technology can be used to advantage, and share with you coming developments that will make use of deCarta´s spatial keys even easier.Leveraging the Power of deCarta's Spatial Keys
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Rich Map Navigational (RMN) data contains spatial keys, the "secret sauce" that works with and energizes deCarta´s extremely fast client side NavSDK for PNAV and CNAV applications. RMN is a derivative of Rich Map Format (RMF), our industry-leading highly scalable server-side format. RMN is based on the deCarta Uniform Data Model (UDM), our powerful and normalized data model that facilitates translation of most map data formats for use in deCarta-powered applications.
DDS Web Services supports the ability to search and retrieve points of interest in your own relational database. This capability is enabled through the use of Spatial Keys, which can be added to your database table as a single integer column. You can populate the Spatial Keys by using the Web Services geocoder to find the spatial key and POI lat/lon by POI address. If you already have a lat/lon, as is often the case, our reverse geocoder can provide you the spatial key. Once you´ve populated your spatial keys, Web Services can be easily connected to your database, and you can search for POIs by location and attributes using the DirectoryService.
In this session, we will describe the structure of RMN data products and how it differs from the server-side content and format. We will also discuss how to convert your map data into RMN using our rich set of customization tools or through deCarta Professional Services. Additionally, we will walk you through all the steps to set up a third-party database and show how we use this capability ourselves to provide searchable gas prices for our connected navigation service offerings.
Navigation Application Content: Client and Server
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| 3:00 pm |
3:20 pm |
Break, Grand Ballroom Foyer |
| 3:20 pm |
3:50 pm |
Sponsor Presentation, Grand ballrooms A & B
NAVTEQ |
| 3:50 pm |
4:20 pm |
Guest Speaker, Grand ballrooms A & B
Jeff Rath, Managing Director, Canaccord Adams |
| 4:20 pm |
4:30 pm |
Day 2 Wrap Up, Grand ballrooms A & B |
| 5:30 pm |
9:30 pm |
deCarta Developers Monte Carlo Night!, Julia Morgan Ballroom –Transportation Provided |
|
Day 3: Friday, October 24th |
| 8:00 am |
12:45 pm |
Registration & Information Desk Open, Grand Ballroom Foyer |
| 8:00 am |
12:15 pm |
Sponsor Exhibits, Grand Ballroom Foyer |
| 8:00 am |
9:00 am |
Continental Breakfast, Grand Ballroom Foyer |
| 9:00 am |
9:10 am |
Day 3 Orientation Message |
| 9:15 am |
10:00 am |
Dynamic Content: Is it a Game Changer?
The conventional wisdom is that new content will drive the location market. Is that wishful thinking or will new content really lead to new applications which lead to new users? This panel from across the content spectrum will give their views on what's old, what's new and what will change the game.
Panelists:
John Heltzel, NearByNow
Michael Lawless, DigitalGlobe
Ogi Redzic, NAVTEQ
Robert Cahn, INRIX
Moderator: Marc Prioleau, deCarta
Dynamic Content: Is It a Game Changer?
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It´s true, Image Is Everything. Whether it´s on a mobile device or on an Internet page, the style of map image you display should conveniently convey meaningful information that will enable the end-user to quickly make informed decisions about how they´re getting to their destination. At the same time, it should reflect the unique "personality" of your application. The ability to customize image configurations has been made significantly easier with the release of deCarta´s Web Services Image Settings Editor. Join Patrick Kennedy as he walks you through a comprehensive demonstration of this unique tool and its many benefits. You´ll leave the session a virtual Michelangelo of maps!
Image Settings
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How would it feel if you can command all functions of fleet management through a single platform? Learn how to use deCarta´s location-based services, offering exceptional routing, geocoding, speed and scalability in map rendering to build these enterprise-level applications. Instead of buying "heavy" off-the-shelf products which may not come with your business logic, see how easy it is to build one just for your needs! This interactive demo and technical discussion session includes three components connected actively: Dispatch-Navigation-AVL-operating together. Miss this session, and you´ll miss the path to increasing your fleet productivity.
Using LBS in Fleet - Dispatch Active Navigation, and AVL
|
| 10:05 am |
10:35 am |
Sponsor Presentation
Digital Globe |
Customer Presentation
CMD4 |
Windows™ is a vibrant and strong platform in the Enterprise space. In the first five minutes of the session we´ll build and run a navigation application on the Windows platform using Nav.NET. Really! From there we´ll demonstrate integrating this application into a larger enterprise workflow with connections to back-end services. You´ll see how the look and feel of the application can be customized to your brand. The discussion will also cover the important difference between .NET on Windows desktop versus the Windows embedded environment. Following this will be guidance on navigation application architecture and best practices.
Nav.Net
|
| 10:35 am |
10:50 am |
Break, Grand Ballroom Foyer |
| 10:50 am |
11:35 am |
There are many decisions that face all companies early in the process of developing the next generation of mobile and location-based applications. This panel of representatives from the top development environments will explain and discuss the benefits of each specific platform from tools through device landscape and TAM. This promises to be a lively and informative panel.
Mobile Platform Panel
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2008 saw the introduction of several new features for Drill Down Server Web Services. One of the most important is the support for a fixed-grid tiling scheme. Fixed-grid tiles have static URL´s which allows for better browser caching, and better support for third-party caching servers like squid. In DDS 4.3.2 SP01, deCarta introduced disk based caching of tiles as a standard Web Services feature. Without any change to your client code, you can opt for Web Services to serve tiles out of an unlimited-sized disk cache, which produces a relatively constant tile-serving time that is limited only by your storage I/O bandwidth. Consequently, you can ratchet up the anti-aliasing and other "expensive" image-rendering features that degrade rendering times. In this talk, we´ll show you how to set up disk-caching, and how you can install prerendered map tarballs into the disk cache. Other exciting new features include route generalization and clipping, as well as a variety of exciting connected navigation services such as the RouteTrafficService which searches for traffic along a route.New Web Services Features, Union Square Room |
| 11:40 am |
12:15 pm |
Going mobile? Attend this session to hear how Nokia is embracing LBS across its products and platforms to meet the needs of consumers, developers and operators. In an addition, you'll hear what tools, technologies and go-to market opportunities we offer developers to create the next emerging location-enabled application.
Presenter: Ravi Belwal, Senior Technology Consultant, Forum Nokia
Sponsor Presentation
Forum Nokia |
deCarta´s Traffic Manager extension incorporates real-time and predictive traffic feeds and correlates traffic incident and flow information to a map using Drill Down Server (DDS). Traffic information is then overlaid onto the route-allowing your application to optimize the route by considering changing traffic flow information using real-time or predictive traffic data feeds.
This session will provide an overview of traffic-enabled routing technologies. We´ll cover the architecture, deployment model and traffic feed client for both real-time and predictive traffic feed data handling. We´ll also take an in-depth look at some sample traffic data. We´ll show you how simple it is to leverage the power of Traffic Manager through the deCarta JavaScript API to efficiently enable your web application with traffic.
In support of Connected Navigation (CNAV), deCarta´s Drill Down Server team has added several new features. We will discuss Web Services support for route generalization and clipping, which allows lightweight route vectors to be retrieved by mobile (and web) clients, for use as overlays on a map. We will also discuss the new RouteTrafficService, which allows a mobile client to retrieve multiple routing options which takes traffic into account. We´ll also discuss how the RouteTrafficService allows a client to send a "dehydrated" route to the server, and to receive real-time traffic information along the route. We´ll show how our CNAV client uses this capability to present real-time traffic alerts as a vehicle drives. We´ll explore how these new services can be accessed through a lightweight binary protocol, specifically designed for Connected Navigation.Traffic & Routing
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In support of Connected Navigation (CNAV), deCarta's Drill Down Server team has added several new features. We will discuss Web Services support for route generalization and clipping, which allows lightweight route vectors to be retrieved by mobile (and web) clients, for use as overlays on a map. We will also discuss the new RouteTrafficService, which allows a mobile client to retrieve multiple routing options which takes traffic into account. We'll also discuss how the RouteTrafficService allows a client to send a "dehydrated" route to the server, and to receive real-time traffic information along the route. We'll show how our CNAV client uses this capability to present real-time traffic alerts as a vehicle drives. We'll explore how these new services can be accessed through a lightweight binary protocol, specifically designed for Connected Navigation.
Traffic and Routing
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| 12:20 pm |
12:45 pm |
Conference Wrap Up, Grand Ballroom A & B
Interactive Session; On-site Survey Results and Discussion |
| 12:45 pm |
1:30 pm |
Lunch, Grand Ballroom C |
