Developers /

NAVTEQ Presents Fifth Annual NAVTEQ Global LBS Challenge®

Millions in prizes and priceless exposure await enterprising developers

With a lineage of providing the geospatial platform to previous NAVTEQ Global LBS Challenge finalists and winners, and as a charter sponsor deCarta wants to welcome you to this year's competition.

The NAVTEQ Global LBS Challenge is under way, once again offering developers around the world the chance to compete for an invaluable prize pool consisting of cash, map data licenses, sponsor licenses and services, and mobile devices. Now in its fifth year, the LBS Challenge has expanded into three regions: The Americas, Europe-Middle East-Africa (EMEA) and Asia-Pacific (APAC).

The NAVTEQ Global LBS Challenge calls on developers to build innovative LBS applications that work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ map data.

Entries can be submitted in five categories-Content, Enterprise, Entertainment, Navigation and Social Networking. Winners are chosen by an elite panel of judges comprised of major wireless carriers, industry experts and venture capitalists.

Developmental Support

• Participants receive complimentary access to NAVTEQ map data as well as tools and platforms from leading location companies to help develop cutting-edge LBS solutions.
• deCarta also has a free Developer Zone workplace for you to design and develop your application on the deCarta platform.

PRIZES, PRIZES, PRIZES!

Cash and Prizes: The NAVTEQ Global LBS Challenge features a sizeable prize pool; last year's prize pool was valued at nearly $2 million USD.

deCarta Offers HUGE Prizes to Winners

This year deCarta will again award one year ($250,000 ARV) worth of free licensing of our Drill Down Server geospatial software platform or Hosted Web Services to the Grand Prize winner and each of the category winners for both the NAVTEQ Global LBS Challenge in The Americas and EMEA competitions.

The combined prizes from NAVTEQ and deCarta represent a tremendous first-year cost savings as you commercially deploy your winning application. Just think of the leap you could have on your competition and your accelerated time-to-profitability!

Key Dates

• Registration for the EMEA region is open August 6 - October 12, 2007.
• Registration for The Americas region is open September 14 - December 7, 2007.
• Registration for the APAC region is open October 29, 2007 - February 29, 2008.

Awards Ceremony

• Winners of the EMEA region will be announced during 3GSM in Barcelona on February 12, 2008.
• Winners of The Americas region will be announced during CTIA WIRELESS in Las Vegas on April 2, 2008.
• Winners of the APAC region will be announced during CommunicAsia in Singapore on June 18, 2008.

For more information and to register for the LBS Challenge using deCarta tools, please visit www.LBSChallenge.com.