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World Archipelago leads the way for Visual
Searching with leading search technology from deCarta
World Archipelago Internet www.worldarchipelago.com has launched a series of online visual search applications - collectively known as Rocket Map – for the Media and Entertainment industry. The company has been working alongside some of the UK’s largest media companies including a major environmental site, Voice Yourself, providing a new way for audiences to engage and search for web content using online mapping. World Achipelago used deCarta’s market-leading product, Drill Down Server, as the mapping technology platform for Rocket Maps.
Visual Searching using online mapping provides a great alternative to the traditional text search because;
a) It enables clients to get their information direct to the consumer in a branded,
quick and easy-to-use format.
b) It provides users with relevant and accurate information based on a geographical search.
c) It helps keep a site’s content fresh as it allows user generated content to be posted to points of interest on the map through real time user reviews and voting.
d) It also allows online advertisers to target an audience based both on the location of their search and the search term.
Mark Harvie-Watt, Managing Director at World Archipelago commented: “Although Rocket Map has traditionally served the property market, we are seeing an increase in demand in other industry areas such as travel, news, food & wine, automotive, as well as other lifestyle-support websites that plot data against map visualisations. It is quick, simple and cost effective for companies.”
How does it work?
Rocket Map uses deCarta’s Drill Down Server mapping platform and database to overlay live content on dynamic, draggable maps. The search results or points of interest on the maps can then be filtered to further tailor the user’s search - showing any changes or additions in real time. The information is displayed on the rollover or click of an icon, where users can see a brief summary of the information before they decide to click through to the full content page to access further information.
Searches can be conducted by postcode, as well as by town and county, offering highly targeted relevant results for each individual user. Rocket Map products are already used by some of the major players in the property industry including www.johndwood.co.uk , www.kfh.co.uk, www.townends.co.uk and www.primelocation.com.
-ends-
For More Information please contact:
Sarah.arbuthnot@wai.co.uk
Sarah Arbuthnot Tel: 0207 471 8337
About Rocket Map Ltd
Rocket Map is the culmination of three years of evolving development and product design by Rocket Map Ltd, a wholly owned subsidiary of World Archipelago Internet www.worldarchipelago.com .
About World Archipelago Internet Ltd
World Archipelago www.worldarchipelago.com is a full service digital agency working with some of the UK and US’s top companies. We have over 10 years experience working with content owners and established brands in the entertainment, media and property sectors to transform their intellectual property into premium web and mobile channels. The company has developed leading products and solutions covering community building, user-generated content, multi-player gaming and a visual mapping search. The Company constantly reinvests in research and development to insure digital platforms for the future and has won over 20 major awards for their work. With offices in London and New York and a network of freelancers worldwide we are well placed to work with brands on a global scale.
About deCarta
deCarta is the leading geospatial software platform has enabled some of the industry’s most successful Location-Based Services (LBS) applications such as those deployed at Google Maps, Yahoo, Ask.com, Verizon and Sprint. The company's unique, patented technology is ideal for high volume LBS applications for use in Internet, mobile, Personal Navigation and telematics applications where scalability, speed, and reliability are vital. Its “Drill Down Server" geospatial software platform, Rich Map Engine" and Hosted Web Service is preferred by application developers and service providers who also want the flexibility to customize map styles, utilize unique routing capabilities and self-brand. deCarta customers and technology partners include AND, Appello, Ask.com, ATX, Google, Hotels.com, Local Matters, Maps.com, Motorola, NAVTEQ, Networks In Motion, Pharos, Rand McNally, Tele Atlas, TeleNav, Yahoo! and Zillow. deCarta is privately held and headquartered in San Jose, California with international offices in the UK and China. http://www.decarta.com.
deCarta, the deCarta logo and Drill Down Server are trademarks or registered trademarks of deCarta, Inc. in the United States and/or other countries. All other product or company names are trademarks or registered trademarks of their respective holders.
Editors Contacts for deCarta
Chris Bowden Andreina West/Mary Phillips
Commercial Director, EMEA PR Artistry Ltd
deCarta Tel: +44 1491 639500
Tel: +44 (0)208 973 2474 email: andreina@pra-ltd.co.uk
Email: cbowden@decarta.com
For press related inquiries about deCarta please email
pr@decarta.com.
