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deCarta Appoints Mike Agron to
Vice President, Business Development Post

25-year industry veteran to expand market reach for location-based services leader

San Jose, Calif. – July 17, 2006 – deCarta (formerly Telcontar), the leading supplier of software platforms and services for the location-based services (LBS) industry, today announced the appointment of Mike Agron as Vice President, Business and Partner Development. In this new role, Agron will concentrate on business and partner development efforts to further capitalize on the accelerating market for location-enabled solutions. Mr. Agron brings more than 25 years of varied experience in sales, business development, and strategic global alliances management for such companies as Apple Computer, EDS, MapInfo and Oracle.

"deCarta has had tremendous success selling our technology through direct sales efforts to major customers such as Google, Yahoo and Motorola" said deCarta President and CEO, J. Kim Fennell. "However, given the rapid industry growth we're experiencing, it's important that we broaden our market reach by partnering with leading systems integrators, VARs, and software OEMs. Mike has an impressive track record implementing innovative partnering and business development programs with software industry leaders and I'm confident he can create some exciting, mutually beneficial relationships to enhance our market success."

Agron comes to deCarta from MapInfo Corp., where he spent five years managing and implementing the company's strategic global enterprise alliances, VAR and OEM go-to-market programs. Most recently, as MapInfo's Managing Director of the Americas Partners Group, he pioneered the location enablement of business intelligence applications that drove new revenue streams by striking key relationships with major software companies.

Prior to MapInfo, Agron served some of the world's best-known software companies, including Oracle where he was Executive Director of Solutions and Partner Development, and Apple where he held positions in sales and sales management between 1986 and 1993. Agron also held key roles at SeeBeyond, recently acquired by Sun Microsystems, and Decker Communications.

"With innovative solutions, international presence, product deployment among industry leaders, and a partner-friendly business model, deCarta's market position is an enviable one," said Mike Agron, Vice President, Business and Partner Development at deCarta. "I'm excited to play an integral role in developing partnerships to further establish the company's products and services as the de facto geospatial software standard."


About deCarta
deCarta provides the enabling geospatial software platform that powers today's leading location-based applications. The company specializes in providing solutions ideal for Internet, mobile, and telematics applications where scalability, speed, and reliability are vital. Its Drill Down Server™ geospatial software platform and Rich Map Engine™ powers today's most successful and widely deployed LBS applications. deCarta customers and technology partners include AND, Appello, Ask, ATX, Google, Hutchison Mobile, Local Matters, Motorola, NAVTEQ, Networks In Motion, Pharos, Rand McNally, Tele Atlas, Yahoo! and Zillow. deCarta is privately held and headquartered in San Jose, California with international offices in the UK and China. Additional information about deCarta, its products and services, and past press releases can be found at the Company's web site: http://www.decarta.com.


Media Contact:
Chris Blake
MSR Communications
415-987-0662
chris@msrcommunications.com

Company Contact:
Robert Young
Director, Marketing Communications
deCarta
408-625-3567
ryoung@telcontar.com

For press related inquiries about deCarta please email  pr@decarta.com.