browsers change everything
More and more location is entering
the vernacular of consumers and local businesses.
OEMs
Mobile Device OEM and Distributors
Challenge for Handset OEMs
In a competitive handset marketplace where differentiation is increasingly defined by software, handset manufacturers and distributors need applications and capabilities to make their devices standout in the crowd. Nielsen consistently puts maps, local search and navigation in the top 3 most desired and frequently downloaded apps. But how can OEMs offer what consumers want without giving up brand loyalty?
Pre-loaded flagship applications for Maps, Directions, Local Search, and a variety of other LBS apps, can set your mobile device apart. In fact, most smartphone consumers will look for these features first.
In addition, the most successful devices have well stocked application stores where consumers can personalize their device with apps that suit their unique needs. Increasingly device loyalty will be defined by application store richness and diversity. Your independence as an OEM depends on creating loyalty for your store, and that starts with creating your own community of developers. You need the developer tools and APIs that will attract and enable developers to quickly and easily build apps for your platform. Maps, Directions, and Local Search are perhaps the most important capabilities you need to offer.
deCarta Solution for Handset OEMs
deCarta delivers exactly what OEMs need: Maps, Local Search, and Navigation applications and developer tools that let you build your brand and consumer loyalty.
deCarta Products
- White Label Maps Application - enables you to launch your own branded local search applications.
- White Label Local Search Engine - let's you create your own local search engine and advertising business ecosystem.
- Maps API - gives you the foundation to build your own LBS developer community
- LBS Server Technology - a full-featured LBS platform that you can run behind your own firewall for ultimate independence, customizability, and control. Serve up your own set of LBS services like traffic and trip planning.
- Turn-by-Turn Navigation - a high quality, easy to deploy alternative to Android Navigation for multiple operating systems and locales.
