browsers change everything
More and more location is entering
the vernacular of consumers and local businesses.
Operators
Mobile Network Operators and Service Delivery Platform Providers
Mobile Network Operator Challenges
Mobile Network Operators (MNOs) need to rapidly bring new services to market that are simultaneously compelling to subscribers, and provide new sources of revenue. Meanwhile the large Internet service providers (ISPs) are actively competing for these same customers and revenue sources.
deCarta Solution for Mobile Network Operators
deCarta’s Location Based Services (LBS) platform puts MNOs on an equal playing field with ISPs by providing:
- White label versions of the most popular LBS applications like mapping and local search.
- Developer platforms that let MNOs grow their own developer communities and LBS application ecosystem.
- Core network functionality that powers the LBS ecosystem:, including control of local listings, user generated content, and a robust, white-label local search engine.
Service Delivery Platform (SDP) and Network Equipment Provider (NEP) Challenges
Location is the single most important new service that can be offered by MNOs today. Location changes everything– how people shop, where they go, what they do, etc. Search giants currently monopolize the new IP-based services, ecosystem, and economy at the expense of the MNOs, a huge threat that MNOs are just beginning to realize. MNOs are confronted with a choice to either compete or leave it all to the Internet players. If they opt to compete, their challenge is how to deliver LBS to the value-added service provider community, enterprises, or direct to consumers, quickly and cost effectively.
deCarta Solution for SDP and NEP Providers
deCarta’s LBS solution is designed to be integrated with an SDP environment to provide instant scalability and accessibility via the widest range of devices and composite services. deCarta gives SDP providers the ability to enable MNOs with the services they need in order to compete for Location.
deCarta Products
- White Label Maps Application - enables you to launch your own branded local search applications.
- White Label Local Search Engine - let's you create your own local search engine and advertising business ecosystem.
- Maps API - gives you the foundation to build your own LBS developer community
- LBS Server Technology - a full-featured LBS platform that you can run behind your own firewall for ultimate independence, customizability, and control. Serve up your own set of LBS services like traffic and trip planning.
- Turn-by-Turn Navigation - a high quality, easy to deploy alternative to Android Navigation for multiple operating systems and locales.
